Our Google Analytics Study Guide will help you pass the Google Analytics Individual Qualification exam. It’s a highly condensed version of Google’s resources – once you’ve covered the knowledge included in the guide, you’ll be ready to take Google’s exam.

This 29-page PDF guide includes a condensed summary of:

1. The basics of Google Analytics
2. Analysis techniques
3. How to create your own reports 
4. Getting more data into Google Analytics
5. Segments and remarketing
6. Goals, funnels, and ecommerce 
7. Google Analytics account architecture
8. Filters
9. Attribution
10. Event tracking
11. Advanced Google Analytics features

Remember, this guide is designed to include the most important knowledge you’ll need to know for the exam. It doesn’t cover content for every single question you’ll find in the exam, or every single feature or report. Instead, it gives you enough condensed knowledge to pass the exam.