About the course

After taking this course you will be confident using reports in Google Analytics, you will understand what the data is showing and how to measure the impact of your marketing campaigns.

This comprehensive (and practical) course will build your knowledge and skills. Learn how to report and analyze how people are finding your website, who they are, and what they’re doing.

What will I learn in the course?

  • Learn how to master Google Analytics
  • Understand Google Analytics terminology
  • Use reports and interpret your data 
  • Identify opportunities to improve campaigns
  • Build dashboards and measure conversions
  • Best practices for setting up Google Analytics

Your Instructor

Co-Founder, Loves Data

Benjamin Mangold

Benjamin Mangold co-founded Loves Data and he is an internationally recognized expert in digital analytics and marketing. He has been working with Google Analytics, Google Ads, Google Tag Manager, Google Data Studio, and other Google products for over twelve years. He has trained and consulted for companies like 3M, Fuji Xerox, and Google. As your course instructor, he will teach you practical techniques, from setup and configuration, right through to improving your website and your marketing campaigns.