Course updates

Google Analytics 4 (GA4) properties were previously called App + Web properties.

You will find the lessons in the first module have been updated, and over the coming weeks, we will be releasing updated lessons for the other modules. 

So if you're super keen to jump ahead, you will find lessons covering App + Web properties, but remember, these will be replaced by updated lessons.

About this course

Learn all about the new Google Analytics 4 (GA4) properties, including how to set them up, when you should (and shouldn’t) use them, and how to begin using the reports.

During this course, you will learn about the different types of properties available in Google Analytics, important terminology, best practice recommendations, and how to begin collecting data into your reports.

Key benefits:

  • Learn best practices for using GA4 properties in Google Analytics 
  • See how you can capture automatic and custom information into your reports
  • Explore, understand and customize your reports
  • Understand the advantages and limitations of GA4 properties

What’s included:

  • Walk-through the new GA4 properties
  • Lifetime access to the video lessons 
  • Certificate for completing the course

Course curriculum

  • 1


    • Welcome

    • Introduction

    • Differences

    • Using properties

    • Setting up properties

    • Walk-through: setting up properties

    • Upgrading properties

  • 2


    • Parallel tracking

    • Walk-through: parallel tracking

    • Tracking apps

    • Important concepts

    • Best practices

    • Limits

  • 3


    • Introduction

    • Walk-through: standard reports

    • Walk-through: debug view

    • Walk-through: analysis reports

    • Walk-through: registering parameters

    • Walk-through: enabling conversions

    • Walk-through: linking Google Ads

  • 4

    Bonus Lessons

    • Walk-through: filtering internal traffic

    • Walk-through: modifying events

    • Walk-through: cross-domain tracking

    • Walk-through: user properties

  • 5


    • Discussion area

    • Thank you

Your Instructor

Co-Founder, Loves Data

Benjamin Mangold

Benjamin Mangold co-founded Loves Data and he is an internationally recognized expert in digital analytics and marketing. He has been working with Google Analytics, Google Ads, Google Tag Manager, Google Data Studio, and other Google products for over twelve years. He has trained and consulted for companies like 3M, Fuji Xerox, and Google. As your course instructor, he will teach you practical techniques, from setup and configuration, right through to improving your website and your marketing campaigns.


  • What are Google Analytics 4 properties?

    The new Google Analytics 4 (GA4) properties enable you to combine data collected from your website and mobile app into a single set of reports. This gives you greater flexibility when it comes to data collection and reporting. For example, you can use your own naming conventions when sending data to Google Analytics. GA4 properties also provide additional options for reporting funnels and paths (which is useful even if you're only tracking a website).

  • What are Google Analytics App + Web properties?

    Before being called Google Analytics 4 (GA4), this new type of property was known as App + Web properties. When Google announced the name change, they also tweaked the navigation and added some new features.

  • When does the course start?

    As soon as you join the course you can start the lessons.

  • How long will I have access to the course?

    You will receive lifetime access to the course, so you can take the lessons at any time.

  • How long is the course?

    The lessons in this course have a total duration of 75 minutes.

  • Will you focus on tracking websites?

    Yes, the course focuses on tracking websites. The course also touches on app and cross-device tracking but doesn’t deep-dive into these topics.

  • Have another question about this course?

    We're here to help! Email us at or complete our contact form and we will get back to you.