Course curriculum

  • 1

    Fundamentals

    • Welcome to the course

    • Introduction to Google Analytics

    • Google Analytics Terminology

    • Terminology Quiz

    • Interface Features

    • [Walk-Through] Interface Features

  • 2

    Reports

    • Behavior Reports

    • Acquisition Reports

    • [Walk-Through] Acquisition Overview Report

  • 3

    Campaigns

    • Tracking Campaigns

    • Campaigns Quiz

  • 4

    Conversions

    • Introduction to Conversions

    • [Walk-Through] Conversion Reports

    • Conversions Quiz

  • 5

    Conclusion

    • Final Quiz

    • Conclusion